Legacy Exteriors Inc - Windsors Landscaping Juggernaut

Client Overview

Legacy Exteriors Inc is a Windsor, Ontario-based landscaping company specializing in high-quality home services, including sod installation, driveway services, drainage solutions, and trenching. Founded in 2022 by Alex Orton, a skilled and dedicated handyman, the company has quickly gained a reputation for excellence within the local community. Alex’s commitment to craftsmanship and customer satisfaction has earned him glowing reviews and a loyal client base.

Initially, Legacy Exteriors operated with a basic Wix website—a practical solution for businesses in their early stages. However, as the company grew, the limitations of a DIY platform became apparent. To support their expansion and establish a stronger online presence, Legacy Exteriors sought a professional partner to elevate their digital strategy. That’s where RVB Data Sciences Corp stepped in.

Project Overview

Legacy Exteriors approached RVB Data Sciences Corp with a clear goal: to modernize and expand their digital footprint. While they had an existing website and a Google Business profile, these assets lacked the structure and optimization needed to drive meaningful results. To address this, we developed a comprehensive plan that included:

• A newly designed website to serve as the foundation for their online presence.
• Search Engine Optimization (SEO) to improve visibility in local search results.
• A blog hub to share valuable content and engage their audience.
• A Google Ads campaign to target the local Windsor market.
• Optimization of their Google Business profile to enhance credibility and local search performance.

This multi-faceted approach ensured that Legacy Exteriors could attract, engage, and convert potential customers effectively.

Services Provided

To achieve their goals, we provided the following services:

• Web Development Services: A custom-designed website built for scalability and performance.
• SEO Services: Ongoing optimization to improve search engine rankings and drive organic traffic.
• Google Services (Ads, MyBusiness): Management of Google Ads campaigns and optimization of their Google Business profile.
• Web Hosting Solutions: Secure, reliable hosting with a 99.9% uptime guarantee.

Key Features Implemented

One of the standout features requested by Legacy Exteriors was the addition of a blog hub. Blogs are a powerful tool for businesses to share expertise, engage their audience, and improve SEO. We designed a fully customizable and scalable blogging platform using WordPress that allows Legacy Exteriors to:

• Publish consistent, high-quality content.
• Target specific keywords to boost search engine visibility.
• Share posts across social media and other platforms to drive traffic.

WordPress CMS:

• The website was built using WordPress, a powerful and flexible content management system (CMS) that allows Legacy Exteriors to easily update and manage their content.
• WordPress’s user-friendly interface ensures that even non-technical users can make updates effortlessly.

Search Engine Optimization (SEO):

• We implemented a comprehensive local SEO strategy to improve Legacy Exteriors’ visibility in Windsor and surrounding areas.
• This included optimizing website content with location-based keywords, improving site structure, and building backlinks from reputable directories.

Google Business Profile Optimization:

• We optimized Legacy Exteriors’ Google Business Profile to ensure they appear in local searches and have updated information.

Results and Metrics

The collaboration with Legacy Exteriors Inc delivered measurable results across multiple channels. Below is a summary of the outcomes:

SEO

Overview:

SEO efforts began during the website development phase and focused on optimizing content, improving site structure, and targeting local keywords. While SEO is a long-term strategy, initial improvements in search rankings and organic traffic were observed within six months.

Key Metrics:

• Organic Traffic Increase: Organic Traffic makes up a majority of web traffic to Legacy Exteriors.
• Local Search Visibility: Improved rankings for key terms like “landscaping services in Windsor.

Google Ads Campaign

Overview:

Legacy Exteriors launched a Google Ads campaign to increase brand visibility and generate leads. The campaign targeted local customers searching for landscaping services in Windsor.

Campaign Details

• Objective: Increase brand exposure and drive calls/website inquiries.
• Budget: $560/month($18.60/day)
• Runtime: 7 Weeks
• Result: Success

Key Metrics

• Average of 234.5% increase in active web users.
• 785.7% spike in users 4 weeks into campaign.

Campaign Timeline

Client Testimonial

Working with Legacy Exteriors Inc was a rewarding experience. Alex Orton, the owner, shared his feedback on our collaboration:

Final Thought

At RVB Data Sciences Corp, we pride ourselves on delivering tailored solutions that drive real results. Legacy Exteriors Inc is a testament to how a strategic approach to web development, SEO, and digital marketing can transform a business’s online presence. Whether you’re a small business looking to grow or an established company seeking to optimize your digital strategy, we’re here to help.